Quiksilver Makes Waves in Davao

Quiksilver outlet in Abreeza

Quiksilver outlet in Abreeza

By Jojie Alcantara

Quiksilver, Inc., one of the leading outdoor sports lifestyle company which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories and related products, opened its 4th Quiksilver store last November in Abreeza Mall of Davao. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its board riding culture and heritage. This popular brand is now focused on expanding its ground in the Philippines with its partners and exclusive distributor, the Primer Group of Companies.

Quiksilver at Abreeza Mall Davao

Quiksilver at Abreeza Mall Davao

With the brand’s development strategy in South East Asia, the 4th Quiksilver store offers full range of Quiksilver and Roxy product categories for men and women including sportswear, denims, and a wide selection of accessories for eyewear, watches, surfboards, skateboards, etc. Quiksilver also partnered with Chimes to open its 1st Shop-in-Shop concept in Chimes Mall. These two new additions will be one of the many Quiksilver stores the Primer Group of Companies will open here.

Quiksilver at Abreeza Mall Davao

Quiksilver at Abreeza Mall Davao

Quiksilver has been based on creativity, adventure, progression and freedom. Embodied in its board riding culture symbolized by its logo, a wave breaking over a snowcapped mountain, this company’s essential qualities of functionality, innovation and durability remain true to its heritage.

Photojournalist and TV host Jojie Alcantara in Quiksilver apparel during live coverage of Araw ng Dabaw parade 2012

Photojournalist and TV host Jojie Alcantara in Quiksilver apparel during live coverage of Araw ng Dabaw parade 2012

I love Quiksilver and Roxy’s line of outdoor apparel for women, and I carry with me those durable shirts during travel and photo shoots.

Quiksilver at Abreeza Mall Davao

Quiksilver at Abreeza Mall Davao

As their tagline says, Quiksilver awakens the spirit of surfing that lives in everyone, the spirit that everyone can identify with and wants to be a part of.

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About Jojie Alcantara

Jojie Alcantara is a semi-retired TV host and a Davao-based journalist since 1995. A multi-awarded photographer and artist, her works are featured in tourism campaigns (DOT's It's More Fun in the Philippines) and on covers and spreads of books and international magazines. Her personal advocacy is to promote her country positively to the world. A columnist and solo traveler, she roams the islands in search of inspirational stories and stunning images of nature. She is a Getty Image contributor and three time Pacific Asia Travel Association (PATA) Gold Awards nominee in two categories, Travel Journalism and Heritage and Culture. http://about.me/jojiealcantara